Instoremedia UK together with Inurface Media
With competition from online intense, enhancing the experience of your shop can be a key way to make sure people don’t miss out.
The shops feature a completely integrated Digital Signage Screen system with large format, outward facing window screens, internal large format screens and a tablet operated remote control system in the specially built Discovery Zone of each shop.
The outward facing window screens are designed to drive footfall, engaging passers-by with the latest deals on offer in the shop as well as advertising the latest, most competitive currency exchange rates on offer.
Once inside, customers are encouraged to feel like they are already guests at a resort or a hotel by being invited into the shop Discovery Area.
There, staff can display content on screens which is tailored to each customer using a tablet operated remote control. This enables staff members to display content about specific types of holiday or offer by changing channel in the same way they would with a TV remote.
Other features of the system include Global Content Scheduling with Local Content Mixing. This means that Go Travel can schedule content to screens in all of their shops, but can mix it with content which is specific to each shop at a regional level. Go Travel can also update dynamic offers such as currency exchange rates in real time in order to get an edge over local competitors.
Not only does this mean that Go Travel can optimise their promotional effort to compete locally, it means they can also help their community by donating airtime to advertise local events or services, integrating their shops into the High Street as a community hub. This was particularly important, because one of Go Travel’s major selling points is their reputation as a local business with deep roots in their community.
The Digital Signage solution is part of an overall brand enhancing refurbishment. Customers can immediately relax and choose the best holiday or travel offer for them. Digital signage has been seamlessly integrated into the sales consultation process, and easy, centralised content control means that Go Travel can market their product responsively and easily using their freshest, most engaging promotional content.
It’s a big improvement on jaded posters, both in terms of appearance and brand compliance, and even though Go Travel do not have specialised systems operators Instoremedia’s simple, intuitive interface enables them to operate their screens effectively.
Above all, Digital Screens mean Go Travel can capture the attention of passers-by using powerful, animated and up to date content, then invite them into a relaxing, consultative retail environment showing content which can be tailored to each guest.
Not only does this enhance the experience and loyalty of regular customers, but it means people who might never have considered using a High Street Travel Agent are engaged with their unique offers and services.