Builders Merchants Advertising Tower

Builders Merchants help the nation to build, and we help them to build their brands with our digital signage.

Custom built for purpose by a partner, the Media Tower is especially designed to give Builders Merchants an easy, connectable point of sale screen which they can use to put their best content in front of customers right at the point of sale.

This is important, because people in the building trade often work on tight projects or within fixed budgets. It’s easy for them to select “tried and trusted” when the merchant may want to encourage sales of a new line or promotion.
The Media Tower gives them the best chance of doing that by engaging them with interactive, animated messages just when they are deciding what to purchase.
In retail, this approach has been shown to uplift sales, with studies showing that 80% of brands advertised on digital screens achieved sales uplift up to 33% (Nielsen).

The devices is controlled through our award winning CMS and connectable over 4G, making it a turnkey product. It features an Android Media Player and a rugged chassis for a demanding environment.
You can use the Media Tower to maximise promotional opportunities in hot spots, address shop cold spots, or even generate advertising revenue from suppliers. Its self contained build means you can move it easily around the shop floor and secure it in one place or leave it free standing.
It can also be fitted with a touch screen, allowing your audience to self select brand information based on their own needs, or even make a purchase through the screen if you choose to use it as a kiosk.

So whether you want to give sales a boost, generate advertising revenues or just engage customers or improve their queueing experience when they are waiting at the counter, this solution has something to offer you.
If you would like to hear more, have a discussion about your needs or request a free demonstration please don’t hesitate to get in touch with us. Just use the button below, or e-mail info@insm.co.uk and let us know that you’d like to hear more and we’ll be in touch.

 

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